![]() ![]() If you’re a member, Rapid Response personnel will monitor the Ring camera and doorbell feeds you specify, responding to motion alerts and implementing interventions such as triggering sirens and lights, using two-way talk features, and even dispatching emergency services if they believe it’s necessary. Essentially, through a relationship with monitoring business Rapid Response, this offers an additional degree of inspection in terms of expert monitoring. The company is also creating a Pro tier of its subscription product ($20/month), which will provide you access to Eero’s cellular backup service as well as expert monitoring and (yet another synergy!) ad blocking, content filtering, and threat security services for your home internet.Ī new distinct subscription service dubbed Virtual Security Guard, which tries to emulate the benefits of having an onsite security guard, is not to be confused with its new Pro tier membership (which is offered alongside its previous, $10/month option). It works with motion sensors, door and window sensors, fire and moisture sensors, and more, just like Ring’s prior alarm products. Ring debuts ‘Virtual Security Guard,’ new Pro alarm System and Smarter Motion alerts including package delivery The Alarm Pro base station also contains a microSD card slot that can hold up to 64GB of data, allowing you to save video from your linked Ring cameras and doorbells locally. Ring’s Power Pack accessories can also be connected to the base station to keep the internet going in the event of a power outage. Ring Alarm pro also features a backup internet connection 24 hours a day, 7 days a week, due to 3GB of complimentary cellular data per month, with additional data available for $3 per GB. The base station also functions as a mesh-capable Wi-Fi 6 router for connecting to other Eero gear (which is some nice consumer brand synergy for another Amazon acquisition). Ring Alarm Pro is an improved home security system that incorporates an Eero-integrated base station. They also introduced a new service called ‘Virtual Security Guard,’ which basically keeps a watch on your Ring feeds in your absence, and they’re upgrading alerts on their existing doorbells and cameras with improved event identification. “While the opening price point for outdoor video monitoring seems unlikely to garner traction with more than a niche audience, the concept of making video monitoring more affordable for small businesses, especially if available without a long-term contract and even on an ad hoc basis, may draw more interest.This year, Ring is only a small part of Amazon’s annual gadgets and services event, but it’s bringing a lot of new features, including a new Pro Alarm suite with redesigned hardware and integrated Eero Wi-Fi 6 router capabilities. “Ring has proven to be persistently perceptive about new use cases and services that target new user segments, first among consumers and more recently in commercial verticals,” said Brad Russell, Vice President at Interpret. While the high price point may simply be testing the premium end of the residential market, Ring has been clear that it has eyes on the small-to-medium business segment where the cost comparison is between paying for a “live” security guard or a virtual one, perhaps every night of the week.Īccording to Interpret’s Smart Home Matrix™ quarterly survey of smart home owners, smart doorbells have become the second most popular device among pro- and self- monitored security system owners, behind only smart speakers. Video doorbells are owned by 48% of owners of pro-monitored smart security systems while 36% own a networked camera. An increasing share of these are outdoor cameras. ![]() For those who are counting, that’s $119 per month for two different monitoring services – one for alarm events and one for pre-alarm motion-triggered events. The new service is a $99/month add-on sale, requiring ownership of a Ring Alarm system and subscription to its $20 a month Ring Protect Plus pro-monitoring service. Now, Ring has introduced a new Virtual Security Guard Service that provides 24/7 video monitoring of all those outdoor camera devices to relieve owners of the responsibility of vetting motion-triggered alerts and contacting first responders. Video doorbells provided the opening move, followed by a wide portfolio of more doorbells, outdoor cameras, flood light cameras, landscape lighting, and eventually a more traditional Ring Alarm security system with optional pro-monitoring. ![]() From its earliest days, Ring set out to revolutionize residential security by expanding consumer notions of “a ring of protection” that could intercept and discourage intrusion before it happens. Traditional security for years had focused largely on door, window, and interior motion sensors, but Ring took the fight to the front porch and yard. ![]()
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